“Strategies for Building a Mission-Driven Organization in the Big Tech Industry: 7 Key Tips

Insights and Best Practices for Aligning Purpose and Profit in the Fast-Paced World of Big Tech

Cameron Eittreim
5 min readMar 12


Photo by Carles Rabada on Unsplash

In the fast-paced and constantly evolving world of big tech, it can be challenging to align business goals with a higher purpose. Yet, building a mission-driven organization is essential for attracting and retaining top talent, building strong relationships with customers, and ultimately achieving long-term success. In this article, we will explore seven key tips for building a mission-driven organization in the big tech industry.

Tip 1: Define Your Mission and Values

The first step in building a mission-driven organization is to define your mission and values. This means identifying the core purpose of your business, and the values that guide your decision-making and actions. Defining your mission and values is important because it provides a clear framework for all aspects of your business, from product development to marketing to hiring. It also helps employees understand the purpose of their work, and can be a powerful tool for attracting customers who share your values.

For example, Salesforce, a cloud-based software company, has a mission to “create a more just and sustainable world.” They achieve this through their commitment to corporate social responsibility, including donating 1% of their revenue, equity, and employee time to philanthropic causes.

Tip 2: Communicate Your Mission and Values

Once you have defined your mission and values, it’s important to communicate them effectively to all stakeholders. This means ensuring that your employees, customers, and partners understand your purpose and values, and how they guide your business decisions. Effective communication of your mission and values can help build trust with customers and attract employees who share your values.

One way to communicate your mission and values is through storytelling. Sharing stories about how your business is making a positive impact on society can be a powerful way to engage and inspire others. For example, Google’s “Year…



Cameron Eittreim

Bylines in Taste of Home Magazine, @Superjump, Lifewire, NewsBreak. Editor of MindProse and host of Unboxing Your Life.